Little letters and the awkward brain
UK postal operator, Royal Mail conducts plenty of research around the sending and receiving of all kinds of items, but the standout statistic (particularly in the light of the last year) has to be that nearly three quarters of people in the UK feel that the writing of cards and letters has positive mental health benefits. However, an interesting study recently might some shed light on why, despite the positives, we often just don’t. Psychologists Amit Kumar and Nicholas Epley
specialise in the study of happiness and conducted experiments that particularly focused on ‘thank you’ notes. Participants were asked to predict how surprised, happy, or potentially awkward they thought the recipient would feel.
They found that senders underestimated how happy recipients would be to receive a handwritten ‘thank you’, but they also overestimated the awkwardness that someone might experience when receiving a heartfelt thank you note. Kumar and Epley also found that a handwritten note or card expressing gratitude boosted wellbeing for both parties. So, even though we might find the personal touch of sending a card a bit awkward sometimes, it’s actually a really great way for everyone to feel good.
The things we hold dear
Friends, family, health, love, experiences and togetherness. We’ve certainly all thought a lot more deeply about all of these things of late and they are where we, as humans, place real value. Essentially, these are the reasons we put so much thought into the cards we choose and the words we use. When we receive or send a card that is to celebrate any of these things, we are creating a connection between people – something tangible that you just can’t replicate in WhatsApp or via email. It intuitively feels valuable and tells the recipient that they are valued. A card is like sending a slice of your time to someone you care about, time that you’ll never have again and that you are sending as a gift. And what can be more treasured than that?
Do you suddenly feel like sending a card? Pop over to Creative Park and discover beautiful cards and crafts in all shapes and sizes to share with your loved ones.