3D scanning service company Sample & Hold focuses on 3D photogrammetry for the arts and creative industries. "That's anything from products for advertising, to people for computer games and TV or film, to sculptures for sculptors who want to 3D-scan models and maquettes and then produce larger versions using a 3D printer or CNC machine before applying a layer of clay," explains Sample & Hold co-founder Sam Jackson.
3D photogrammetry is the process of reproducing a physical item in order to make an accurate 3D model. It can be used to capture everything from people and historical artefacts to aircraft, buildings and even larger structures.
"It's a very good way of making an object tangible and immersive, so you can look around it and see the texture of it," says John Maurice, European Product Marketing Manager at Canon Europe. "You can also do this in a CG render, but it's not the same because you never get all the nuances that photogrammetry captures."
The applications of digital photogrammetry and 3D modelling are endless, with the technique employed as a solution in manufacturing, engineering, design, entertainment and healthcare. "Creating 3D models of somebody can help with a diagnosis and the monitoring of treatment," explains John. "And if you work in industry, being able to make a 3D model cuts down on the expensive prototyping stage."