In the mid 1980s, Canon set itself an ambitious goal: to build the ultimate SLR camera system.
EOS began with a momentous break from the past, as Canon moved away from their established
range of FD lenses to the new EF (Electro-focus) lens mount. The launch of EOS was a major
statement on the part of Canon – and a gamble. Would photographers be willing to leave their old
system cameras and lenses behind and upgrade to EOS?
The answer caught even the most optimistic industry observers by surprise. EOS cameras and
the EF range of lenses triggered a sales avalanche for their manufacturer, and a revolution in
SLR photography. Over the next 20 years, EOS would become the world’s most successful and
popular SLR system.
This is the story of EOS - the ultimate camera system.