LONDON, October 11, 2006 – Canon Europe, world-leader in imaging and information technology solutions, has announced the launch of its third Canon WWF PAN (Protected Area Network) Parks Programme to conserve
Europe’s natural heritage and wilderness protected areas.
Building on Canon’s long term support of WWF conservation activities in Europe, the Middle East and Africa, the WWF PAN Parks Programme is a five-day conservation scheme (running October 17-21) organised by Canon Europe, WWF International and PAN Parks to
enable Canon employees to gain ‘hands-on’ experience by contributing to valuable conservation efforts at the Majella National Park in central Italy.
Under the scheme, 25 Canon volunteers from across Europe will be offered the ‘once-in-a-lifetime’ opportunity to work on a number of essential conservation and maintenance projects at the Park. To gain selection, would-be volunteers have to explain in
writing why they are especially motivated to join the WWF Canon PAN Parks Team. At Majella National Park, the Canon volunteers will build stairs and clear a trail in the Eremo area of the park, repair and renew fences and reconstruct a
boardwalk in a cave in the Bolognano area – all crucial activities to help protect one of the region’s top biodiversity hotspots.
Magnus Sylvén, Director of WWF International’s Europe & Middle East Programme said: “We are delighted to be working with Canon Europe, our long-standing Conservation Partner, to conserve a unique natural area in the Mediterranean. Europe boasts some
diverse and exceptional natural habitats, yet public awareness of European wilderness areas and conservation needs is very low . With Canon’s support, we hope to be able to create greater awareness of the complex ecological and social needs of Europe's
protected areas so that generations to come may continue to enjoy them.”
James Leipnik, Chief of Communication and Corporate Relations at Canon Europe, said: “We are thrilled to be taking part in the Canon WWF PAN Parks Programme for the third year running. The scheme provides an excellent opportunity for Canon employees to
enjoy the satisfaction of directly and substantially contributing to a healthy planet and a greener Europe; learn new skills; and exchange ideas with their peers from different cultures in an interesting and rewarding environment.”
He continued: “Our participation is a tangible reflection of our corporate philosophy of Kyosei – which means living and working together for the common good - and illustrates that Canon is a company that recognises it has responsibilities beyond its
everyday business domain."
Canon has been a Conservation Partner of WWF since 1998 and has proudly supported a number of previous WWF PAN Park schemes. In 2005, Canon volunteers assisted in carrying out maintenance and upgrading work at Sweden’s Fulufjället National Park, to
safeguard sustainable tourism.
Media enquiries, please contact:
Will Hart / Valerie Holloway
Nelson Bostock Communications (on behalf of Canon Europe)
t. +44 (0)20 7229 4400
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