London, March 3, 2004 – Canon and UEFA today announced the launch of Canon FanFoto, a groundbreaking web-based photo gallery and competition hosted on the Official Website of the UEFA 2004 European
The site will enable football supporters from across Europe to upload and share their own football photography, creating a distinctive view of the beautiful game from the point of view of those who truly know and love the sport – the fans.
As well as being able to browse through the images that the public have contributed to the site, visitors to Canon FanFoto will be able to send their favourite pictures to friends and family as e-cards. Furthermore, Canon will donate €1 for every e-card
sent to the Protect Children in War campaign – a programme developed by the International Committee of the Red Cross and UEFA to raise awareness of the need for children living with war to be protected.
Canon FanFoto also boasts a range of prizes guaranteed to thrill anyone who loves football and photography. Every fortnight, three lucky winners whose photos have been the most popular e-cards will win tickets to the opening match of UEFA EURO 2004 ™,
Canon IXUS 400 cameras and CP-300 printers and branded Canon UEFA EURO 2004 ™ merchandise. And when the competition closes at the end of May, one of those winners will be picked at random to win the grand prize – for them, an unforgettable experience
Not only will the owner of the most popular photo win a Canon EOS 300D – they will also be able to experience what it’s like to be a professional sports photographer. The winner will be given full training with their cutting edge equipment by Getty Images
before attending a UEFA EURO 2004 ™match to photograph the action – from the pitch side.
James Leipnik, Chief of Communication and Corporate Relations, Canon Europe, said: "Football is a huge part of European culture and means many different things to many different people. The digital revolution has made it easier than ever for fans to use
their imagination to capture images that show the game from their perspective. With UEFA EURO 2004 ™ just a few months away, Canon FanFoto will let fans from across the continent share their photos as well as their excitement. We also hope that with the
thrilling prizes up for grabs, people who’ve never previously tried their hand at photography might pick up a camera and flex their creative muscles."
Alexandre Fourtoy, CEO, UEFA New Media said: "Canon FanFoto is a great opportunity for fans to contribute to making UEFA EURO 2004 ™ the best European Championships yet. We’re also delighted that, thanks to Canon, visitors enjoying the website and sending
their favourite images around the world will directly help the International Committee of the Red Cross carry out their vital work helping child victims of war."
The Canon FanFoto gallery can be found at www.euro2004.com/canonfanfoto. The competition will be open from 1 March 2004 until 15 May 2004.
Media enquiries, please contact:
Corporate PR Manager, Canon Europe
t. +44 (0) 20 8588 8000