Canon launches The Assignment: Are you ready?

Amstelveen, The Netherlands, 19 February, 2008: Canon is pleased to announce The Assignment, the European photography competition that is set to take the continent by storm. Pre-registration for the contest – which offers four overall winners once-in-a-lifetime prizes – is now open at

Across 18 European countries, The Assignment challenges amateur photographers to submit their best work in one of four categories: Portrait, Landscape, Sport and Macro. In every country, winning images will be selected by a distinguished judging panel from a shortlist created by online public voting; the winners will receive €2,000 worth of Canon EOS kit as a reward.

Each national category winner will also be judged against those from all other competing countries by the expert panel, chaired by award-winning reportage, portrait and travel photographer Vicki Couchman. The top two winners in Europe per category (Portrait, Landscape, Sport and Macro) will then be taken on a trip to Vienna, to experience the thrills of a match at UEFA EURO 2008™ before competing head-to-head in a photographic shoot out.

The final four European category winners will win the opportunity to plan, then follow their own personal ‘dream assignment’ – each of which will be filmed for broadcast across Europe later in the year.

"The Assignment will help amateur photographers across Europe to realise their ambitions," said Mogens Jensen, Head of Canon Consumer Imaging, Europe. "Canon EOS has revolutionised D-SLR photography, and with this high-profile competition we hope to inspire even more people to take up this rewarding, creative hobby.”

Pre-registration for The Assignment  begins on 18 February at Each registrant will gain free access to exclusive online video tutorials with head judge Vicki Couchman.

The competition opens on 17 March and runs until 1 May. Public voting ends two weeks later. For more information, visit

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Download The Assignment logo [ZIP, 110 KB]