Digital IXUS and Nick Knights latest model

Amstelveen, The Netherlands, 24 May, 2007: Nick Knight, one of the world’s most influential fashion photographers, is the name behind the latest advertising campaign for Canon’s iconic Digital IXUS camera range. This is the first time Nick has agreed to shoot a product campaign for a camera brand. To celebrate their collaboration, Nick and Canon have also produced a ‘Making Of’ video, providing a rare glimpse of a world-class photographer in action.

“Totally timeless”

The pan-European campaign features the breathtaking design of the new
Digital IXUS 70. Instantly recognisable, the camera’s clean, elegant lines and the distinctive black ring around the lens are seamlessly integrated into three classic Nick Knight shots. Edgy, sexy and inventive, they confirm Digital IXUS as the brand of choice for those seeking a camera with haute couture style.

"With these shots, the aim was to create a sophisticated, desirable atmosphere which puts the IXUS 70 centre-stage," said Nick Knight. "The result is both modern and totally timeless."

Nick Knight’s portfolio reads like a directory of fashion’s top names. He has shot campaigns for Alexander McQueen, Calvin Klein, Christian Dior, and
Yves Saint-Laurent. Kate Moss, Naomi Campbell, Brad Pitt and Uma Thurman are just a few of the stars to have posed before his lens.

Download the full press release [PDF, 151 KB]